Gone are the days when a blog was only for daily journaling to keep your family and friends up-to-date on your life situation.
A blog is a tool that all businesses should use consistently. Why, you ask? A blog is a way to communicate, and all businesses want to be able to communicate with their clients in a concise and consistent way. And if you have a website, you can easily incorporate a blog into that site. It’s an easy and inexpensive addition to your marketing plan.
There are three main reasons why you should use a blog to market your business, no matter what you are selling.
A business blog creates credibility in your expertise.
Your customers want to know that you know what you are talking about! The only way they will know that is if you communicate with them. A business blog does just that. If you are selling a service, find out what your clients are interested in and talk about it. Dig deep and give your clients information that will help them solve a problem or answer a question that they have.
Let’s say you are a pest control company. You may think there would be nothing to blog about, but you would be wrong. How many questions do you answer when you go into someone’s home? Pick your top question for the week or month, and write a blog post about it. Or you may have some tips that will prevent a certain type of insect from entering homes. You may think giving this tip away will hurt your business. But it will just strengthen your reputation in the eyes of those who come across your business blog. You have helped them and they begin to trust you and your expertise.
Blog posts are easy shares on social media sites.
Social media channels are just that. They are social places where people go to watch what other people are doing and buying. If you put a link to your latest helpful and informative blog post on Facebook where your customers are hanging out, chances are they will share your post. This does two things instantly. It gives you credibility because someone recommends you by sharing your post. It also sends people directly to your website. Once they are there, they will have the opportunity to learn about what you can offer them. If you have an opt-in offer on your site, even better. You may then have the opportunity to communicate directly with this new prospect.
Consistent business blog posts increase your visibility in online searches.
Most websites rarely change the information on their site. This is a mistake. Static websites do not attract search engines. However, when there are changes or additions to a website, it is a cue to the search engine that the site is active, and it will have more chance of getting noticed. When you create a new post on your website blog, it actually creates a brand new indexed page that is associated with your site. You definitely don’t want a create it and forget it website. Keep things fresh, updated, and noticed by creating consistent blog posts.
I hope I have shed some light on this easy-to-accomplish-goal of creating business blog posts for your website. If you do not have the time to create consistent posts, give us a call at Tessera Virtual Business Solutions. We are happy to help!
About the Author
Paula Holsberry is the founder of Tessera Virtual Business Solutions, specializing in optimizing work processes for remote teams. With experience in both start-ups and larger companies, she helps teams maximize productivity through efficient Asana training and consulting.
